Software has become a key business differentiator. As a result, organizations now expect software development teams to deliver more, and more innovative, software within shorter delivery cycles. To meet these demands, teams have turned to lean approaches, such as Agile, DevOps, and Continuous Delivery, to try to speed up the delivery life cycle. After accelerating other aspects of the delivery pipeline, teams typically find that their testing process is preventing them from achieving the expected benefits of their acceleration initiative. Testing and the overall quality process remain problematic for several key reasons.

Design is defined as having purpose, planning, or intention that exists or is thought to exist behind an action, fact, or a material outcome. And quality is defined as the standard of something as measured against other things of a similar kind; the degree of excellence of something. So, the question is how do you set a standard of excellence by design, while evolving into a fast-moving, adaptive organization?

As enticing as such a vision is, turning it into a reality can be challenging.

Building an organizational focus, enablers, teams, and capabilities aligned with the focus on Quality by Design offers unique opportunities for humanizing technology and for developing emotionally resonant products and services. Adopting this perspective isn’t easy. But doing so helps create a workplace where people want to be, one that responds quickly to changing business dynamics and empowers individual contributors.

Built on the theme of Quality by Design, this year the conference will be a display of ideas, experiments and experiences to explore challenges and suggest techniques and innovations to overcome the common challenges.

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